Bon Harvest’s vision is to end the global food waste crisis by leveraging real-time technology in local markets. The solution leads the food and beverage industry suppliers and farmers to become landfill-free companies while simultaneously impacting their bottom lines. Bon Harvest’s model disrupts legacy supplier dominance and democratizes access to food for all. This on-demand, B2B platform enables communities to buy hyper-local produce in an unprecedented way. Our belief is that the food industry is broken in several ways, each of which we address in our new model.
We are building the platform from the bottom up and first address the epidemic of food waste. For the Bon Harvest team, the most obvious place to begin was ugly produce. Ugly food may look unappealing in the produce aisle, but it’s just as tasty and nutritious on the dinner plate. Even so, these slightly misshapen fruits and vegetables often go straight from dirt to dumpster. This amounts to forty percent of all American produce uneaten each year, or up to $200 billion in waste.
These statistics shocked co-founder Teymour El Derini, who grew up in Egypt picking fruits and vegetables on his family farm. Discarding edible produce was not only unthinkable, it was also irresponsible in a country where over 40 million Americans are food insecure or lacking nutritious options. Thus, El Derini founded Bon Harvest at the intersection of technology, farming, and food industry with the goal of putting ugly food to use. The platform in turn facilitates ugly produce sales at below-market prices. The marketplace makes it easy for food producers, wholesalers, retailers, and other wholesale food consumers (e.g. farms, wholesale food distributors, retail supermarkets, restaurants, municipalities, food banks) to buy and sell food that would otherwise go to waste.
Bon Harvest transactions are hassle free and include per-scheduled or on-demand deliveries for each purchase. Everything is online and automated for both buyers and sellers in real-time. Once an order is processed, the delivery company picks up the produce from the seller and brings it to the buyer; the seller is then paid upon delivery. Although ugly food is at the center of our business, quality is still paramount. The Bon Harvest platform monitors and rates vendors based on the quality of their product and service.
Here we address another lingering issue. Since the existence of commercial food distribution there has been a disconnect between the farmers and end consumers. For generations this continued until the recent return of community farmers markets. These markets are cherished but do not thrive as they are limited in their ability to move product in an efficient manner, due to lack of technology. The Bon Harvest B2B marketplace welcomes all local farmers to a place where they can scale their business in real-time, for the first time.
Furthermore, Bon Harvest embraces hyper-local produce in another unprecedented fashion, via the rise of urban farming. Bon Harvest is located in New York City, which is quickly becoming the urban farming capital. We believe hyper-local produce is the future of feeding communities and will become a breakthrough solution in feeding our growing urban population. As the majority of these urban farms grow they lack depth in their independent networks to be able to scale quickly.
Bon Harvest is also invested in social causes as a critical part of our mission is to help food-insecure Americans, especially those that rely on food stamps or subsidized school lunches. Many low-income families struggle to incorporate fresh produce into their diets due to prohibitive costs and food deserts, or lack of healthy food providers in their neighborhoods. Our platform is designed to ensure all members of communities have access to fresh, hyper-local food in a timely manner.